The “healthier choices” boom has taken over the beverage industry – decreasing sales of soft drinks and exploding the bottled water & sparkling beverage categories.
POINT OF TENSION:
CONSUMErs FEEL JUDGED FOR THEIR BEVERAGE CHOICES.
nobody realizes San Pellegrino is as indulgent as a soda. We're able to sneak soda into our diet while leaving the shame behind.
Reinforce that san pellegrino is the soda that doesn’t make you feel judged.
Sip without sin.